Music videos

How these are made

Music video budgets rarely survive contact with a normal production quote, so they are approached differently: a small crew, a tight shooting plan, and an idea that is built to be finished in post rather than bought on the day. Animation and compositing do the work that a bigger budget would have done with a build, a location or a unit.

That is not a compromise talking. Some of the best-received work here was half-animated by delivery, and was always meant to be.

What a video includes

• Concept and treatment, written against the track rather than a mood board
• Shoot: crew, kit, locations and a plan that fits the day
• Edit cut to the track, not to a storyboard
• Animation, compositing and effects as the idea needs them
• Grade, delivery masters, and the vertical and square versions the label will ask for

Post only

If the video is shot and needs cutting, comping or animating, that is day-rate work rather than a production quote. Artists and labels who have shot something themselves and stalled in post are welcome to send it.

What it costs

Quoted per project, because the cost of a film lives in the shoot rather than in a rate card. The drivers are broken down on the pricing page, and the FAQ answers what a corporate video actually costs in South Africa.