Commercial production
Vantage Nutrition
I came to Vantage Nutrition through ACG, their parent company. Direct with the organisation, no agency. A digital piece speaking to nutraceutical manufacturers, inviting them to look at Vantage. I worked closely with Alex Robertson, formerly executive creative director there and at ACG.
- Client
- Vantage Nutrition
- Role
- Edit, Animate
- Discipline
- Commercial
- Runtime
- 1:32
- Year
- 2022
Challenge & solution
Vantage makes hard-shell liquid-fill capsule solutions and sits as a consultancy and manufacturing partner in that world. The film had to talk to other manufacturers, not to shoppers. I built it mostly in post: stock, animation, music, voiceover. That’s how you make a precise invitation without a factory shoot.
Alex knows that business from the inside, which made the back and forth useful rather than decorative. The pictures are there to open a door, not to explain a process line by line.
The discipline
This one came through commercial production. Brand and retail commercials for agencies and in-house teams.
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