Corporate video
PG Bison, Urban You
Urban You came off the same PG Bison project as Introducing the Season Tour. It's the social-first side of that campaign: a character moving through an urban environment with the range paired to the world around them. I produced and edited.
- Client
- PG Bison
- Role
- Edit, Produce
- Discipline
- Corporate
- Runtime
- 0:30
- Year
- 2019
Challenge & solution
Cutting the social version of a campaign is not the same job as shortening the main one. It has to work without sound, land its idea in the first second or two, and survive being watched on a phone at arm’s length. So the character carries it: follow one person through the environment and let the product register as part of where they are rather than as an insert.
Same shoot, same range, a different film. I produced and cut this one. Getting two genuinely different pieces out of one production is most of what makes a PG Bison job worth doing on the day.
The discipline
This one came through corporate video. Internal comms, case studies and leadership films, start to finish.
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Send the brief, the deadline and the deliverables. I'll come back with a scope and a quote, or tell you straight if it isn't a job for me.