Commercial production
Toyota Hilux Harvest — NAMPO 2026
Toyota, through Studio One Publicis, needed a NAMPO spot about a harvest that isn't maize. It's Hilux bakkies filling the fields. I was the editor, AI technician and title artist. The campaign was to get South Africans to the show in a Hilux, with a new one to win.
- Client
- Toyota
- Agency
- Studio One Publicis
- Role
- Edit, Animate
- Discipline
- Commercial
- Runtime
- 0:30
- Year
- 2026
Challenge & solution
A father and daughter look out over their land. She says the fields are growing, and what you see in the distance is a crop of bakkies, not mealies. We couldn’t gather every Hilux we needed on the day, so I had to make the vehicles afterwards and get them sitting in the same dirt and the same light as the rest of the shoot.
I took a lot of stills on set to lock the end frames, then ran those through a few AI passes, including Google Veo 3, until the bakkies belonged in the plate. Editing, AI and titles were my job. Same shoot as Farmers. This is the one that had to feel like a harvest.
The discipline
This one came through commercial production. Brand and retail commercials for agencies and in-house teams.
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Send the brief, the deadline and the deliverables. I'll come back with a scope and a quote, or tell you straight if it isn't a job for me.