Commercial production
Oreo People Digital
A digital commercial for Oreo through 9mm Films, built around the idea of Oreo People. Peter Heaney directed and Bradley Devine shot it. I produced, and did the motion graphics.
- Client
- Oreo
- Agency
- 9mm Films
- Role
- Produce, Animate
- Discipline
- Commercial
- Runtime
- 0:36
- Year
- 2019
Challenge & solution
Brand work at this scale arrives with the idea already settled and a lot of rules attached to it, which is fine — the producing job is to make sure everything the brand needs is genuinely in the can before the day ends, because there is no cheap way back to a shoot like this.
I produced it and did the graphics. Doing both means the type isn’t an afterthought bolted on in the last week: you already know from the shoot what the picture will give the graphics room to do. Peter Heaney directed and Bradley Devine was on camera — the same pairing behind a lot of the 9mm Films work on this site.
The discipline
This one came through commercial production. Brand and retail commercials for agencies and in-house teams.
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