Corporate video
Mercedes-Benz S-Class Launch
Hack Films sent me to cover a Mercedes-Benz S-Class launch. I shot it and I edited it: an event film that has to carry the weight of the car it's introducing rather than read as a night out with a camera in it.
- Client
- Mercedes-Benz
- Agency
- Hack Films
- Role
- Edit, Shoot
- Discipline
- Corporate
- Runtime
- 2:05
- Year
- 2018
Challenge & solution
Launch coverage gives you one pass at everything. The car gets revealed once, the speeches happen once, and you are gathering the film and deciding how it cuts at the same time — which is a useful discipline, because you shoot differently when you already know which two shots have to sit next to each other.
The bar on a car like this is that the film has to feel as considered as the product. That’s mostly patience on the day: holding still, letting the reveal be a reveal, and collecting enough texture around the room that the edit has somewhere to go between the big moments. I shot it and cut it for Hack Films.
The discipline
This one came through corporate video. Internal comms, case studies and leadership films, start to finish.
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