Animation & compositing
PG Bison Expressions Sales Toolkit
PG Bison needed a toolkit to help specifiers see each product in application: what it pairs with, and how to think about colour. No new filming. I built it from footage I've archived of theirs over the years, with Pump in Johannesburg.
- Client
- PG Bison
- Agency
- Pump
- Role
- Edit, Produce, Animate
- Discipline
- Corporate, Commercial, Animation
- Runtime
- 8:59
- Year
- 2023
Challenge & solution
If you specify PG Bison product, you should be able to see how it actually lives in a space, what sits next to it, and why a colour belongs there. That’s what this film is for. I edited it, animated it, and managed the voiceover and music. Full turnkey post, no camera day.
Working from archive is its own thing. You’re cutting a new argument out of pictures that were shot for other ones, and the animation has to carry whatever the old footage can’t. Pump and I went back and forth until the toolkit was something a specifier could actually use.
The discipline
This one came through animation & compositing. After Effects compositing, Mocha tracking, clean-up and green screen.
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