Commercial production
Castle Tank Beer: Fresh TVC
A digital content piece for Castle Tank Beer, co-produced with Hack Films. It's built from a few short stories of people working mundane jobs who come together to share a beer once the day is done. I co-produced it, directed it and edited it.
- Client
- Castle Tank Beer
- Agency
- Hack Films
- Role
- Edit, Produce
- Discipline
- Commercial
- Runtime
- 0:46
- Year
- 2018
Challenge & solution
The structure is the whole trick on something like this. You have a handful of small stories and only seconds each to make a person and a job believable, and then they all have to pay off together at the end without the ending feeling like an arrival you engineered. Cut it too tight and nobody lands; cut it loose and the beer turns up too late to mean anything.
I co-produced this with Hack Films, directed it and cut it. It’s a simple idea done properly — people doing unglamorous work, then the part of the day they actually want. That was a really fun one to put together, and it still holds up.
The discipline
This one came through commercial production. Brand and retail commercials for agencies and in-house teams.
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Have something to cut?
Send the brief, the deadline and the deliverables. I'll come back with a scope and a quote, or tell you straight if it isn't a job for me.