Commercial production
ACG Lab
Same campaign as Factory Work, same line. This one was the more straightforward shoot. I still edited and composited it, with colour from Matt Tapson at Dot Comrade.
- Client
- ACG
- Role
- Edit, Composite
- Discipline
- Commercial
- Runtime
- 1:04
- Year
- 2022
Challenge & solution
If Factory Work is the heavy-lift composite, this is the cleaner twin. Still studio, still ACG’s world, still the idea that buying their kit should feel like nothing went wrong. Straightforward is relative. There’s always cleanup, always a match to hold, always an edit that has to keep a commercial this short from feeling like a demo.
The two pieces belong together. I cut and composited both, and I like them as a pair. One showing off what the composite can hide, the other trusting the photography a little more.
The discipline
This one came through commercial production. Brand and retail commercials for agencies and in-house teams.
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Have something to cut?
Send the brief, the deadline and the deliverables. I'll come back with a scope and a quote, or tell you straight if it isn't a job for me.