Commercial production
ACG Nothing, Factory Work
Part of a campaign with ACG Lab. The line is that when you buy manufacturing equipment from ACG, there should be no surprises. It should just work. I edited and composited. Matt Tapson at Dot Comrade did the colour. I worked again with Alex Robertson.
- Client
- ACG
- Role
- Edit, Animate, Composite
- Discipline
- Commercial
- Runtime
- 1:07
- Year
- 2022
Challenge & solution
Both films in this campaign were shot in studio. This is the one that needed heavy compositing: putting ACG machinery into the background, matching angle and lighting, and a lot of green-screen cleanup so the plate didn’t give the trick away. The line is almost a joke, and it’s also the whole brief. Nothing. No surprises. That’s perfect.
I’m very proud of this work. It ran on digital channels, and the composite had to be invisible or the gag dies.
The discipline
This one came through commercial production. Brand and retail commercials for agencies and in-house teams.
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